We all want our online advertising to be effective\, and landing pages can help us convert prospects into buyers. \; But what exactly is a landing page? \; And what are the key elements that should be on a landing page in order for it to be a high-converting landing page? \; In this webinar\, SBDC certified business advisor\, Liz Jamieson\, will talk through the key elements that a great landing page should include\, and look at examples of high-converting and poor-converting landing pages. \;
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\nShe&rsquo\;ll explain why particular landing pages convert well or do not convert well so that you can recognize the difference\, and learn to design effective landing pages for your business. \; Liz will cover the different kinds of software that you might use to design your pages (and their costs)\, but this class isn&rsquo\;t a technical skills lesson for any particular kind of software.
The presenter\, Liz Jamieson\, is \;a Washington Small Business Development Center Certified Business Advisor. \;Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in online marketing\, business planning\, and business development. \;See more about Liz at \;wsbdc.org/ellensburg/. \; \; This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce. \;
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