Marketing Monday

Effective Landing Pages 101
We all want our online advertising to be effective, and landing pages can help us convert prospects into buyers.  But what exactly is a landing page?  And what are the key elements that should be on a landing page in order for it to be a high-converting landing page?  At this in-person training, we’ll talk through the key elements that a great landing page should include, and look at examples of high-converting and poor-converting landing pages.  We’ll talk through why particular landing pages convert well or do not convert well so that you can recognize the difference, and learn to design effective landing pages for your business.  We’ll talk about the different kinds of software that you might use to design your pages (and their costs), but this class isn’t a technical skills lesson for any particular kind of software. Bring your landing page questions for the Q&A segment!  You are welcomed to bring your laptop and/or a brown bag lunch if you like, for this in-person training at the Business Development Center, 214 Pennsylvania Avenue in Cle Elum. 
The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in online marketing, business planning, and business development.  See more about Liz at wsbdc.org/ellensburg/ .  This training is offered as part of the partnership between the Washington Small Business Development Centers and the Kittitas County Chamber of Commerce .